Coconut Bliss

Coconut Bliss provides organic dairy free ice-cream pints, bars, and sandwiches. They were the first company on the market to create ice-cream using coconut milk.

Thanks to the naturally creamy and thick texture of coconut milk, giving up dairy doesn’t have to mean giving up ice-cream. This campaign shows the public that coconut can serve as the perfect substitute for dairy.

Below is my campaign book which shows each stage of the creative process that led to the final Coconut Bliss campaign. Starting with the mood board and ending with the media schedule.